Ever since Philips introduced its first lightbulb in 1891, the company’s mission has been to make a difference in people’s lives through meaningful innovation. With the help of Ogilvy, Philips is bringing this incredible heritage to the forefront with its new brand position “Innovation and You” and series of digital stories, which showcase how Philips innovations are helping businesses and people around the world. The work was featured today by AdAge in the article “Philips Continues B2B Rebranding Push With Digital Stories” by Seth Fineberg. We invite you to read the article here and watch the latest films on www.innovationandyou.philips.com.
